It’s important to us that we deliver images of the optimum quality in our productions. When we say you’ll get HD video, we need to make sure that’s exactly what you get. It’s a technical old business but it matters.
We’re often shooting in 4k (really high resolution) but normally delivering in 1080 (Blu-ray quality HD). So that means that we have the opportunity to safely crop to specific sections of our raw footage without the danger of any loss of HD resolution. However, in order to do so we need to know precisely where the limits of any 1080 region fall – which is almost impossible. Our editing software of choice, Final Cut won’t tell and neither will its best chum Motion.