Your Story

The phrase ‘the power of story’ seems to be everywhere these days. It’s often touted as a magic solution for every communication challenge, from marketing your brand to driving social change. But this widespread use has a downside: it has made a really important truth seem superficial. 

However, to simply dismiss it as such is to miss out on the most basic way humans connect and influence each other.

Our brains are not wired to process data points; we are built to understand stories. A story gives us the tools to make sense of chaos, turn facts into feelings and turn observations into action. Decisions we think are logical are usually based on an emotional truth, and a story is the way that truth is conveyed. It touches the heart before it engages the mind.

But a powerful story is not just something that happens by chance. It is not something you find by pointing a camera at something interesting. It is the result of a careful and thorough process of discovery. It is created through understanding people and having a clear plan. It requires asking deeper questions:

• What is the real problem you are trying to solve?
• Who is the one person you need to move, and what is the world like from their point of view?
• What is the single, powerful feeling you need to create so that people will want to take action?

Answering these questions is what makes the difference between just telling people something and really influencing them. An annual report can just tell people things. A list of services can tell people things. But only a well-crafted story can create the emotional connection that makes people trust, invest, believe and act.

Our work starts long before the camera is switched on. It begins with a collaborative journey to find the real, powerful story that is at the heart of what you do. 

Because your mission doesn’t deserve to be just another message in the noise. It deserves to be a story that will last.

If you are ready to move beyond just sending out a message and start building a meaningful connection, then let’s start talking.