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The Offer

LogoWe made an open invitation to small scale real food producers to “pitch” their food or drink products to our panel of judges for a chance to win one of up to three short film productions we were offering to help tell their story, showcase their products and highlight their working methods.

We’re not talking about conventional advertising. This is about getting producers and their products in front of potential customers and convincing them that they really shouldn’t miss what’s on offer. It’s all about making those potential customers, well, a little less potential and a bit more customer.

chickensEveryone loves a good story and, increasingly, people care about where their food comes from and how it is produced. But when you’re getting started, your product is your prime focus and any spare cash is spent on making it better, how do you put across the drive that got you started in the first place and that makes you  carry on?

In a few moments of total madness we decided that we’d make the films for no fee, both as a thank you to those good souls who work damned hard in muddy fields, cowsheds, sweltering kitchens and, often, glorious isolation to bring delicious food from “their farm to our forks” for little financial reward, at least in the early stages.

Obviously we can’t offer to make unlimited films at no cost but nonetheless we hope that in making films for three selected producers in East Anglia, we can help draw attention to all the good work that is going on, right across the region.


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@BBCFoodProg @SheilaDillon @smallfoodbakery embodies all that's inspiring and sustainable in a deliberately local bakery serving it's community through thoroughly integrated growing, production and distribution. #Nottingham #RealBread

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6:35 pm · 30th August 2020
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Please don't miss this inspiring piece of radio which brings together so many different strands into a coherent vision of how food systems could nourish the nation. twitter.com/BBCFoodProg/st…

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4:18 pm · 30th August 2020
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Life will never be the same again. twitter.com/eliistender10/…

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8:53 am · 24th April 2020
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Help slow the spread of #COVID19 and identify at risk cases sooner by self-reporting your symptoms daily, even if you feel well 🙏🏼. Download the app covid.joinzoe.com

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5:32 pm · 4th April 2020
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It's Alex! Had a wonderful time filming with him, @roseandfriends and other gems at @SnapeMaltings Thoroughly lovely guy and doing just what I'd expect of him. twitter.com/Medic_Russell/…

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7:18 pm · 23rd March 2020
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Oh yeah, I remember ;-) pic.twitter.com/00Ont7vypx

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9:33 pm · 9th March 2020
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Wherever did the sausage roll go?

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9:33 pm · 9th March 2020

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  • incidAnces
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