We made an open invitation to small scale real food producers to “pitch” their food or drink products to our panel of judges for a chance to win one of up to three short film productions we were offering to help tell their story, showcase their products and highlight their working methods.
We’re not talking about conventional advertising. This is about getting producers and their products in front of potential customers and convincing them that they really shouldn’t miss what’s on offer. It’s all about making those potential customers, well, a little less potential and a bit more customer.
Everyone loves a good story and, increasingly, people care about where their food comes from and how it is produced. But when you’re getting started, your product is your prime focus and any spare cash is spent on making it better, how do you put across the drive that got you started in the first place and that makes you carry on?
In a few moments of total madness we decided that we’d make the films for no fee, both as a thank you to those good souls who work damned hard in muddy fields, cowsheds, sweltering kitchens and, often, glorious isolation to bring delicious food from “their farm to our forks” for little financial reward, at least in the early stages.
Obviously we can’t offer to make unlimited films at no cost but nonetheless we hope that in making films for three selected producers in East Anglia, we can help draw attention to all the good work that is going on, right across the region.